January 29, 2026
RABI Towing (David Emanuel Mordechai Torres)
We Buy Souls
Good Mother Gallery
January 10 - February 14, 2026

We Buy Souls
The eye catching signs declare "We Buy Souls!" They cover the environs of Los Angeles and other cities in the U.S. and abroad. Most are attached to telephone poles or walls, alongside similarly styled advertisements proclaiming "Cash for Homes" or "We Buy Gold." To those who take the time to notice, they beg the question: is this real? The telephone number — 213.293.9156 — works and is answered by a British voice of uncertain gender that identifies as Rabi Towing, and says they accept souls of all shapes and sizes regardless of sexual orientation, BIPOC, pronoun or gender. It then offers choices: for Black souls press 1, for Asian souls press 2, for White souls press 3. There is also the option to leave a message describing what kind of person you are and what you think your soul is worth.
Four years ago RABI (David Emanuel Mordechai Torres) conceptualized We Buy Souls as a living artwork that was "equal parts installation, performance, marketing experiment and dark satire." It began as a poster campaign in which 24 x 18 inch signs began to appear in typical places. The colorful posters recall those produced by the Colby Poster Co. which operated in Los Angeles from 1948-2012 and created advertisements for businesses, events and artists alike. Similar to Colby posters, RABI's message and style (in multiple languages and colors) is graphically bold and memorable for its absurdity. RABI's intent was for the signs to prompt the public to "question the value of self within an overwhelmingly capitalist culture." For art connoisseurs, the project also pays homage to Komar and Melamid, who established a company in the 1970s and launched an advertising campaign that would buy and sell human souls that were later auctioned off.
As a gallery installation, We Buy Souls is bombastic and over the top. The space is filled not only with the posters in multiple languages, but also documents, paintings, photographs, and sculptures. Many of the pieces are commodities — hand drawn replicas of the posters or digital prints on canvas of the messages — that question the conceptual integrity of the original idea. A sculpture like Eve with Cross (all works 2025) features a life-size naked woman with a tattooed back (Eve) on her knees carrying a huge LED cross on her shoulder. It features a glowing advertisement for We Buy Souls with the phone number and text to "call now." Adam with Desk is the complement to Eve with Cross. Here, a naked (and tattooed) Adam lies across a long white table hugging a large iMac computer. On the table is a contract, date stamp and other items related to the sale of souls. Near the entrance to the gallery are stacks of paper contracts as well as a red pushbutton phone that one can use to dial the number and listen to the recording.
The actual transcriptions of the messages left by people offering to sell their souls are the most fascinating part of the installation. These have been compiled into the book We Buy Souls! Testaments - Book 1, as well as installed as a grid of 56 individual framed prints on canvas and hung on a wall painted bright red. Each message is presented as a typed document with a green phone icon at the top and a green 'play message' graphic at the bottom. These testaments illustrate a range of responses: some state prices, others mention age, gender and religious affiliation. In addition to describing how wonderful they are, many leave phone numbers and ask to be called back as the enlarged oil on canvas Voicemail 01 proclaims: "Hi… I am a really sweet person... And, like, I don't lie, cheat, steal... Yeah, I think my soul is probably worth, like, $1000..."
An introductory wall text explains some of the ways the project parallels corporate structures and religious institutions in terms of exchange, contracts and monetary transactions. RABI did in fact set up a corporation, WBS | The Entity LLC, but has yet to actually purchase any souls. At present, the work critiques religious promises, capitalism and corporate structure while equating the two. The project questions what in fact is commodifiable and asks how far is one willing to go?
Click here for RABI Towing (David Emanuel Mordechai Torres) on its own page.